Welcome!
We offer a new approach to product distribution &
tailored education services for the beauty industry and select retailers.
Progressive, forward thinking, always moving, we are the
MoB.
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MERCHANT OF BEAUTY
Bespoke services for salon & spa professionals.
Merchant of Beauty
We are a team of beauty industry professionals who banded together to form a resource company for salons, spas, and specialty retailers. We operate creatively and logically and have adapted to the needs of today's professionals and consumer demands. By nature we are rebellious and are 'break aways' from what has become standard service from product manufacturers and distributors in America. With over fifty five years of collective experience, we are eager to share our experiences with you and together chart a new and successful course for the years to come.
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Our mission is to deliver more.
You are a salon/spa professional and entrepreneur who demands innovation and crave a point of difference that
defines you. Whether you are an independent operator or a large business owner, we put your goals first and will tailor a plan and deliver a supreme level of attention and support to make it happen!
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What motivated us to form the MoB?​
Opportunity and timing. With our combined experience, we feel that this could not be a better time to open and launch the MoB business model. Based in Florida with a strong economy, we have sourced a unique mix of brands and have resources with the future in mind. Each product has met or surpassed our very strict criteria policy which addresses the environment, our health, sourcing and manufacturing ethics, and performance.
This coupled with our connection to the very best independent artists in the world, who believe in us, we know that now is the time!
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Consultar también en español
Our Story
Joining the beauty industry in 1993 in southern California, I spent 16 great years with Davines developing their N. American distributor market. Branching out from there, I begin pioneering new brands throughout N. America and then taking US companies abroad, setting up global distribution networks. Traveling afforded me the ability to work with iconic salon teams and with some of the industry's greatest legends; Vidal Sassoon, Trevor Sorbie, Vivian Mackinder, Tim Hartley, and Serge Normant. These invaluable experiences showed me ways to develop and evolve my role as a creative business leader when associating with artists, hairdressers, and brands worldwide.
Coming into the industry from the world of advertising and marketing, I was eager to learn the beauty business from back to front. As confidence grew I wanted to aim high and I began building relationships with the most prestigious salons and spas in Los Angeles. Working with young brands gave me the opportunity to blaze new trails and begin working throughout the USA and western Canada. During my career, I have been fortunate to work with some wonderful new companies who became super stars on the global scale; Ole Hendriksen, Davines, and Kevin Murphy to name a few. I honor and thank all those who believed in me enough to show me the ropes and for the friendships that have endured the test of time.
Parker Cornelius
JASON
PARKER
Jason Sherwood
Director of Programs
Albie brings us a celebrated career and a wealth of experience spanning over four decades! From cutting the hair of famous rock and roll bands and models, Albie lead the team at Paul Mitchell
and later John Sahag in NYC. In addition to being a legendary
dry-shaping instructor, Albie is a decorated international platform artist and the founder of VLVT Salon and Academy in
St Petersburg. From consultation to check out, his skills are impeccable and why he is in high demand. Albie has a formula for success for every stylist and owner and will work with you to customize the very best education program for cutting,
color, and management for salons and stylists of all levels.
Albie Mulcahy
Meet Our Brands
Wayne, Salon Owner
Love the thoroughness of their evaluation. Now we have GO TO support and excellent new products, with education. Knowing more helps our team be more profitable and really, its fun to learn a few new tricks.
West Palm Beach, Florida
Jyl, Colorist
This year, I have found online color training to be the best way of reaching eager stylists, to share info and some damn moral support!
Orlando, Florida
Get
Started!
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CONSULTATION
We begin with a conversation and a consultation to get to know each other.
Let's talk about where you are, where you want to go, and how YOU would like to get there.
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ACCOUNT SET UP
We make it easy and can be done on line or by phone prior to ordering. We do require a copy of your State Cosmo License and State resale permit.
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Ready to Order?
Place your order by brand directly online using our order system. We are also email and text message friendly. We follow up and confirm immediately.
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Shipping:
Allow three days upon order confirmation and enjoy a low, flat rate. Need it sooner, let us know.
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EDUCATION SUPPORT
Customized for you.
Our Certified Brand Experts will set you up for success and ongoing tech support.
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Our Team of Legendary Artists will raise your skills and inspire your future.
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BUSINESS SUPPORT
What are Your Objectives?
Let's face it. Business ebbs and flows especially in a seasonal market. Therefore, let's create a flexible plan to provide new services, products, & cool promotions. We'll provide you a marketing program for
each season.
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SMOOTH SAILING
Chrissy, Ind. Owner
My Clients are loving my new express treatments and have noticed a huge difference in their color. WOW, so many great ideas and new excitement in the salon.
Tampa, Florida
Vanessa, Stylist
I've been licensed for two years and am learning as much as I can in a new city. Networking with others and seeing their work inspires me.
Miami, Florida
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BANKSY
Girl with Balloon
ART INSPIRES US
